Magazine // Februar 2009

DQM | LRG x Casio G-Shock DW-6900

Seeing a large following its native country of Japan, Casio G-Shock has hit massive strides in recent memory as it expands its market share globally. While collaboration watches have been no secret to the G-Shock marketing arsenal, more often than not, the efforts were strictly focused in Japan on personalities and brands not relevant to the rest of the world. However taking some of the brand equity of the likes of Eric Haze and Spike Lee as well as other American artists, we see two previous collaborators in New York's DQM and Orange County's LRG hook up on the chunky flaghsip DW-6900 model. Both have seen various collabos in the past, however the DW-6900 and its circular dial has seen little representation outside of Japan. The DQM model comes in an ultra clean white and black colorway while the LRG one takes things to new levels with a bold blue and red make-up. Both should be available soon at select retailers.

Source: Freshness

3. Februar 2009

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